Qualcomm 2017 state of play report reveals consumer attitudes and purchase drivers for wireless headphones and speakers
Aug 23, 2017
Report highlights consumer demand for convenience and quality from personal audio devices
AUG 23, 2017 | SAN DIEGO
Qualcomm Technologies International, Ltd., a subsidiary of Qualcomm Incorporated, today released the 2017 State of Play report (hyperlink to report). The report based on a survey of 4,000 adult smartphone users in the U.S. and U.K conducted by OnePoll Ltd, helps identify current consumer attitudes and purchase drivers for wireless headphones and speakers.
“Over the last 12 months, exciting changes in how consumers are using their personal audio devices have emerged like the growing use of true wireless earbuds and streaming audio,” said Anthony Murray, senior vice president and general manager, voice and music, Qualcomm Technologies International, Ltd. “We commissioned this survey to shed some light on the features that matter most to consumers, and to help identify both their current needs and their expectations and desires for audio technology in future. “The overriding trend in this space is that end users continue to demand ever better sound quality and new features, at all price points.”
Some of the key findings from the 2017 State of Play report include:
Both sound quality and ease-of-use are vital purchase drivers for respondents
60% of participants rated battery life as "very important" when choosing wireless speakers or headphones
Interest in the hearable ecosystem is rapidly building
There is significantly more interest in voice control and personal assistants in 2017 compared to 2016
Consumers continue to become more discerning about audio quality (when compared to the State of Play report findings from prior years 2016 and 2015)
80% of participants said they expect new features included with each new release of a wireless audio product
“The hearables race is on,” added Murray. “While these technologies are still in their infancy, consumer interest in the benefits provided by the hearable ecosystem appears to be rapidly building. We expect manufacturers who innovate early may over time make the biggest gains in the hearables space as they are best able to meet the connectivity and sound quality that users desire.”
Technology innovations have supported new wireless personal audio use cases that require both advanced product capabilities and greatly extended battery life. The report indicates that audio OEMs that can meet these requirements and support great sound quality stand to gain a wider, committed customer base, and an edge in this competitive space.
For more information and to download the full report, please visit the State of Play website.
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