Larger smartphones increase in consumer acceptance, finds Strategy Analytics
Oct 17, 2018
Larger Smartphones Increase in Consumer Acceptance, Finds Strategy Analytics
Overall Increase in Resourcefulness and Improved Ergonomics Drives Consumer Acceptance for Larger Smartphones
October 17, 2018
A new report from Strategy Analytics surveying consumers in the US, Western Europe, China and India has explored consumer smartphone size preference. Flagship device sizes between 5.0” and 5.5” continue to be preferred by most Tweet this
BOSTON--(BUSINESS WIRE)--A new report from the User Experience Strategies (UXS) group at Strategy Analytics surveying consumers in the US, Western Europe, China and India has explored consumer smartphone size preference. Flagship device sizes between 5.0” and 5.5” continue to be preferred by most, especially in China and India where a device of 5.5” is considered ‘ideal’ by most. Consumers in all markets surveyed are showing greater interest in larger devices compared to 2017.
Key report findings:
- A larger percentage of respondents in the US and Western Europe found larger devices to be an ideal size in 2018, compared to 2017.
- Half of respondents in India found devices with a screen size of 5.5” ideal in 2018, compared to half of respondents citing 5.0” as ideal in 2017.
- Around half of respondents in China found devices with a screen size of 5.5” ideal in 2018, compared to only a third in 2017.
Christopher Dodge , Associate Director and report author commented, “The primary drivers for larger displays are likely to be stemming from greater productivity and entertainment capabilities, thinner more ergonomic smartphone designs, increased screen resolution, clarity, and quality, and the overall increase in resourcefulness. Smartphones are becoming the control hub for more and more connected devices/services.”
Added Chris Schreiner , Director, Syndicated Research UXIP, “Optimizing one-handed usability and adding value through advanced implementations and HMI (e.g. voice and digital assistants) will reduce physical effort and friction when interacting with larger displays and ultimately, push consumer preference for larger devices even further.”
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