iPhone 7 and iPhone 7 Plus shatter records at T-Mobile
Sep 13, 2016
More customers snap up iPhone 7 and iPhone 7 Plus from T-Mobile than ever before
Bellevue, Washington — September 13, 2016 — This is a BFD. T-Mobile (NASDAQ: TMUS) today released sales information for this weekend’s iPhone 7 and iPhone 7 Plus pre-order, which went live at the Un-carrier last Friday, September 9th at midnight and has gone on to shatter all previous iPhone pre-order records at T-Mobile. On top of that, pre-orders from Friday through Monday were up nearly 4x compared to the next most popular iPhone – and Friday set a single day sales record for any smartphone ever in T-Mobile US history.
“iPhone 7 is the biggest pre-order in T-Mobile’s history, and that says a lot about our momentum and the excitement customers have for iPhone 7 and iPhone 7 Plus!” said John Legere, T-Mobile president and CEO. “Q3 was already off to an incredible start, and when you add a kick-ass phone to T-Mobile ONE and top it off with the nation’s fastest LTE network, Americans can clearly see that it’s the best time ever to switch to the Un-carrier!”
Even before a blockbuster pre-order weekend, iPhone 7 also broke records for pre-registration at T-Mobile, making it the biggest pre-reg of all time, including pre-registrations for both iPhone 6s and the smash-hit iPhone 6.
In addition to this being the best iPhone ever, a big part of the Un-carrier’s momentum is due to the best pre-order offer in the industry coupled with T-Mobile’s incredible LTE network, the fastest in the country, covering nearly 312 million Americans. T-Mobile’s network is purpose-built for how Americans use their phones today – with the latest technology that can handle massive amounts of data. T-Mobile ONE, the Un-carrier’s radical new take on how Americans access the mobile Internet, gives customers unlimited everything – talk, text and high-speed smartphone data – and unleashes you to use your iPhone 7 without worrying about data limits ever again.
Customers can pre-order iPhone 7 and iPhone 7 Plus online at T-Mobile.com/apple, at T-Mobile stores nationwide or by calling 611 on their mobile or 1-800-TMOBILE. iPhone 7 and iPhone 7 Plus will be available beginning September 16 at T-Mobile stores nationwide and online. MetroPCS customers will be able to purchase iPhone 7 and 7 Plus beginning September 23.
T-Mobile One : Video typically streams at DVD quality (480p). Top 3% of data users (> 26GB/mo.) may see reduced speeds until next bill cycle when network has competing demands.
Sign up to receive TelecomTV's top news and videos, plus exclusive subscriber-only content direct to your inbox.