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Device Software & Apps

Device Software & Apps

Executive Insight: the death of SMS greatly exaggerated?

Jan 24, 2013

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While the end of SMS is probably inevitable, says Simon Dumbleton VP of business strategic development at Acision, the key is to avoid sudden and catastrophic expiry due to OTT competition. How? Bundle simple messaging withiin a package and then evolve richer messaging services like Joyn that will hold customers' attention.

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