The combined market share of Chinese brands fell to a two year low on a global basis, as growth in China slowed to single digit in the first quarter of 2015.
Apple increased its market share in China, extending its lead over its Chinese rivals Xiaomi and Huawei. Major local vendors face the strongest headwinds in their home market since the smart phone boom began in 2011. Lenovo (including Motorola), Yulong and ZTE recorded their lowest shipment volume to the Chinese market for the last two years. “Consumers are losing their appetite for ultra-low-cost devices, as expectations increase in line with spending power and, combined with rising market saturation, this is resulting in a major shift to devices that provide better user experience,” said Canalys Analyst Jingwen Wang.
Canalys will be providing its clients with full details of quarterly country-level smart phone estimates next week.
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