Executive Insight: Dan Klein, Media Director, Detica

Filmed at 7th Telco 2.0, London on 16 November 2009 | Posted Over 6 months
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Tags: Telco 2.0 Detica Music 3 strikes

Detica is making waves by mashing and comparing aggregate behaviours through collected data. According to Dan Klein, Detica's Media Director, the company has been comparing disk-buyers, legal downloaders and illegal downloaders in the music space to understand music-buying behaviour. The big questions, he says, are always around cannibalisation and to what extent illegal downloading stimulates spending on other things - like CD buying and gig-going.

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Executive Insight: Dan Klein, Media Director, Detica

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