Press/Play: When Your Battery Runs Down: Tailoring Technology for Seniors

Filmed at London, England, Malmo, Sweden, Barcelona, Spain on 29 September 2009 | Posted 2 months ago
4 Comments | 2 people rated this an average of 5/5

(2)
Tags: Seniors Elderly Doro Emporia Telecom MyJoice Mobile Phone Market for Seniors David Chow Eveline Pupeter-Fellner Chris Millington Johan Eckerstein

Long live grey power! Handset manufactures may be more concerned with jam-packing the latest features onto a device, but seniors have other needs. Fact is, this relatively untapped demographic often feels technologically alienated, which is ironic, considering the critical use mobile technology plays in medical emergencies, its ability to help the elderly retain their independence or to keep contact with friends & family.

Leila Makki investigates what types of communication devices are out there for the senior market. Interviews with Emporia Telecom, Doro and MyJoice.

Participants:

Eveline Pupeter-Fellner, CEO, Emporia Telecom

Chris Millington, Managing Director, Doro

Johan Eckerstein, CEO, MyJoice

David Chow, Co-Organiser, Mobile Phones For The Senior Market '09

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Featuring

David Chow

Journalist/PR- Mobile Phones For The Senior Market

Leila Makki

Journalist/PR- TelecomTV

4 comments (Add Yours) - click here to sign in

(1) 30 September 2009 12:51:05 by David Chow We really think this is an overlooked market segment that has great potential. For more information on the one-day conference Mobile Phones For The Senior Market to be held on 26th October and how to book tickets, please go to http://www.seniormarket.co.uk. TelecomTV viewers can get a 10% discount by entering TelecomTV10 in the Discount Code field.
(2) 30 September 2009 13:07:41 by Fahad Shahab This is really good initiative. Huge market to target and fulfill their needs. Technology must be used to give these services. Regards, Fahad
(3) 30 September 2009 18:19:25 by Paul Hasenfus A very good initiative. You should look at a company in the USA called Jitterbug. They are located in the San Diego, California area. They have been marketing handsets to seniors for a few years now and have done quite a bit of research on seniors and their special needs for cellular phones.
(4) 01 October 2009 11:02:37 by Leila Makki Besides the companies in the video there are others producing senior-friendly products such as Jitterbug, Binatone, SmartlinQ, Amplicom and much more. However, they are not heavily marketed or advertised widely and most consumers are completely unaware of them.

(1) 30 September 2009 12:51:05 by David Chow

We really think this is an overlooked market segment that has great potential.

For more information on the one-day conference Mobile Phones For The Senior Market to be held on 26th October and how to book tickets, please go to http://www.seniormarket.co.uk. TelecomTV viewers can get a 10% discount by entering TelecomTV10 in the Discount Code field.

(2) 30 September 2009 13:07:41 by Fahad Shahab

This is really good initiative. Huge market to target and fulfill their needs. Technology must be used to give these services.

Regards,
Fahad

(3) 30 September 2009 18:19:25 by Paul Hasenfus

A very good initiative. You should look at a company in the USA called Jitterbug. They are located in the San Diego, California area. They have been marketing handsets to seniors for a few years now and have done quite a bit of research on seniors and their special needs for cellular phones.

(4) 01 October 2009 11:02:37 by Leila Makki

Besides the companies in the video there are others producing senior-friendly products such as Jitterbug, Binatone, SmartlinQ, Amplicom and much more. However, they are not heavily marketed or advertised widely and most consumers are completely unaware of them.

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