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Peter Owen, Chairman, IBC Council

Filmed at London, UK on 01 September 2009 | Posted Over 6 months
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Tags: IBC09 IBC Amsterdam

Peter Owen, Chairman of the IBC Council, explains that, historically, the IBC has always been perfectly positioned to attract the major players in the content creation, management and delivery industry because it is able quickly to adapt to reflect  changes in the way content is distributed. That's why comparatively new entrants to the sector - such as IPTV, mobile and digital signage companies - see IBC as a direct route to the market place.

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