Social media ad revenues to reach $9.2bn by 2016

Social media advertising revenues across the US are poised to increase from $4.6bn in 2012 to $9.2bn in 2016, buoyed by dramatic growth in the mobile segment, according to a new forecast issued by advisory firm BIA/Kelsey.

 

Social-mobile ad revenues will triple from $500m this year to $1.5bn in 2016, representing a CAGR of 28.5 per cent, BIA/Kelsey said.

The firm credits the expected growth to catalysts like rapid social-mobile consumer usage growth, aggressive vendor experimentation and deeper integration of native ad units across the mobile platform.

 

FierceMobileContent: Social media ad revenues to reach $9.2B by 2016, fueled by mobile; TelecomTV content partner.