Mobile application revenues are on pace to exceed $30bn worldwide by the close of 2012, nearly double the total reached at year-end 2011. By Jason Ankeny.
According to ABI Senior Analyst Aapo Markkanen, “Consumers’ high interest in apps has for long time been obvious from download volumes, but it’s 2012 that will go down in history as the year when the economic side of the business finally took off.
Apps have become a major digital industry.”
While Apple’s iOS remains the catalyst fuelling the growth of the mobile app ecosystem, Markkanen also praised Google’s recent efforts to improve monetization: “If the old Android Market was a garage sale of the industry, then the new Google Play has begun resembling a respectable department store. We estimate the Android developers’ share of the annual app revenues to set around one-third.”
FierceMobileContent: ABI: Mobile app revenues will eclipse $30B by year's end; TelecomTV content partner.
please sign in to rate this article