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Studies say pay TV operators must integrate OTT

Posted By TelecomTV One , 21 November 2012 | 1 Comments | (0)
Tags: OTT Broadcast Research Video multiscreen

Mainstream connection will drive business models, researchers say. By Jim Barthold


Two analyst firms come to similar conclusions: Pay TV operators must, and will, embrace over-the-top content as part of their mainstream offerings, effectively creating a new business model along the way. “The growth of OTT video services is … opening up new opportunities for pay TV providers and telcos to implement multiscreen business models,” said Pyramid Research Analyst Daniele Tricarico.


That’s certainly the case in the UK. An ABI Research study points to “traditional pay TV operators” like BSkyB – which has a “respectable penetration” of nearly 26 per cent of its total customer base using multiscreen – Virgin, with a new TiVo app and YouView as leading the way.


FierceIPTV: Studies say pay TV operators must integrate OTT; TelecomTV content partner.

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(1) 04 December 2012 14:27:51 by Moises Rodriguez

Los nuevos dongle HDMI que venden en china por 50$ creo que van a ayudar mucho a acelerar la adopción de sistemas OTT como alternativa a la TV de pago tradicional. Actualmente con 100% software libre es posible tener varias fuentes de video disponibles de manera online con programas como XBMC. Aun así, los operadores de cable siguen teniendo una fortaleza fundamental con su DOCSIS 3.0, que garantiza una calidad de entrega de señal, dificil de garantizar en modelos OTT.