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Average app selling price will plummet to 8 cents by 2017

Posted By TelecomTV One , 20 November 2012 | 0 Comments | (0)
Tags: apps Research Apple Smartphones Mobile Advertising

For developers committed to paid downloads, transitioning to tablets may be the smartest way to preserve the business model over the long term. By Jason Ankeny


The average selling price of all downloaded smartphone applications – both free and paid – will fall to just 8 cents by 2017, according to a new Strategy Analytics forecast. Paid apps in Apple’s App Store currently average $1.68, but with advertising and virtual goods sales driving a greater percentage of mobile app revenues, Strategy Analytics states free apps are on pace to represent more than 91 per cent of all downloads by 2017.


“App stores will also see a revenue crunch as more revenue is earned from advertising – revenue generated outside the bounds of the app store – and will need to prepare,” said Josh Martin of Strategy Analytics.


FierceMobileContent: Forecast: Average app selling price will plummet to 8 cents by 2017; TelecomTV content partner.

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