Research from Informa Telecoms & Media suggests that mobile data revenues in the region will reach $18.5 billion by 2016. By Dan O'Shea
Informa predicts that mobile data will account for 22 per cent of all mobile service revenue in Africa by 2016. However, the firm said that wireless carriers will need to get to know their customers better and develop better pricing arrangements for devices in order to take advantage of the opportunity.
Mobile broadband also will be the biggest single revenue opportunity in Africa in the immediate and longer term, the survey suggests. In 2011, mobile data revenues accounted for just 12 per cent of all mobile services revenues in Africa.
FierceBroadbandWireless: Informa: African mobile data market to reach $18.5B by 2016; TelecomTV content partner.
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