Bundling and OTT apps are blamed for a fall in French SMS traffic in the third quarter. By Paul Rasmussen
Text messaging in France could be on the slide with 1.69 billion fewer SMS messages being sent in the third quarter compared to Q2, according to a report from the telecoms regulator Arcep. It said that while the 43bn text messages sent in the quarter is higher than the same period a year ago, the Q3 slump is likely to have been caused by operators aggressively marketing unlimited voice bundles.
Free Mobile pioneered low-cost unlimited voice bundles in France earlier this year, and they have since been mimicked by Bouygues Telecom, France Telecom and SFR. According to La Tribune, this has damaged operator service revenues and has pushed customers away from SMS.
FierceWirelessEurope: French SMS traffic slumps in Q3, as bundling and OTT apps are blamed; TelecomTV content partner.
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