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Rich Miner, Google Ventures General Partner

Carriers should customize Android phones, says Google Ventures exec

Posted By TelecomTV One , 08 November 2012 | 1 Comments | (0)
Tags: Google Android Devices Smartphones telcos

Wireless carriers should do more to innovate on Android in order to better serve their customers and highlight their phones above those from other carriers. By Mike Dano


Wireless carriers should spend more time and money creating unique and useful interfaces for their Android phones, according to Google Ventures General Partner (and co-founder of Android) Rich Miner.


Since Android is an open platform, Miner said, wireless carriers are able to modify the platform in order to differentiate their phones from those of their competitors. “There’s a big opportunity that they seem to have left on the table,” Miner said at the Open Mobile Summit. “I’m a little curious as to why” carriers haven’t done more to customize their Android phones.


FierceMobileContent: Carriers should customize Android phones, says Google Ventures exec; TelecomTV content partner.

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(1) 15 November 2012 16:43:35 by Michael Elling

That would require marketing intelligence and a willingness to take risks both of which are in short supply at vertically integrated telecom carriers.