Telefonica’s “Smart Steps” service is not expanding to Germany. By Paul Rasmussen
Telefonica’s O2 Germany said it has no plans to sell anonymous customer location data to retailers there after the operator received strong pushback from the government following consumer privacy worries. “Privacy and customer satisfaction is a top priority for Telefonica, and after feedback from our customers we have now decided not to introduce Smart Steps in Germany,” a company spokesperson told Teltarif.de.
This comes after Telefonica Digital announced last month that its newly formed Dynamic Insights unit would shortly offer anonymous customer data – often known as Big Data – to organisations in the UK, Germany and Brazil. Trials of Smart Steps were said to be underway in the UK with a launch expected this month.
FierceWirelessEurope: Telefónica withdraws 'Big Data' service from German market; TelecomTV content partner.
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