Google may be good at many things, but the record shows that launching products isn't one of them. Unlike Apple, which is planning an Apple TV set, Google is happy to use its remote control and license its TV technology to consumer electronics giants. By Ian Scales
The company has announced its new 'system on a chip' Google TV platform and a slew of supporting consumer electronic giants.
The first wave of Google TV was based on Intel's Atom platform and was supposed to have resulted in a launch at last year's Consumer Electronics Show (being held again next week), except Google canned the launch and announced it would start again.
This time around Google has worked with chipmaker Marvell on a joint 'Foresite Platform' which incorporates ARM's low-powered chip technology (it's called the Armada 1500, geddit?), and the resulting TV system on a chip will debut at the CES supported by LG, Samsung, Sony and Vizio. Taiwanese semiconductor vendor MediaTek will also create chips for Google TV and LG has announced it will use its own L9 chipset to run Google's TV.
The Foresite platform is claimed to “deliver superior 3D video, impressively rich audio, striking 3D graphics and TV-friendly Web content.” The system runs Android which means owners will be able to download apps to act as programme guides and similar TV-enhancing roles but also make use of the TV for games, messaging, search, texting and the like at the same time.
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