The Gender Equality Project provides multinational companies with standardized method for achieving gender equality.
Davos, Switzerland, 28 January 2011– The Gender Equality Project, a Swiss Foundation working in partnership with the World Economic Forum, today announced the launch of a ground-breaking global certification and assessment methodology for gender equality in the workplace.
“To stay competitive and maintain a leadership position in the 21st Century, it is critical that organizations engage in gender equality practices,” said Nicole Schwab, co-founder of The Gender Equality Project. “While companies have been talking about gender equality for years, there has been little action. The Project’s goal is to provide companies with a standardized tool for implementing change.”
Top multinational companies including Alcatel-Lucent, BC Hydro Canada, the Coca-Cola System in France (The Coca Cola Company France and Coca-Cola Entreprises), L’Oréal, Pfizer, PriceWaterhouseCoopers Germany and WPP/Ogilvy worked with The Project over the last nine months to test and streamline the assessment methodology as part of a pilot program.
“We can no longer afford to squander the capabilities of half of our population because of old customs,” said Ben Verwaayen, global CEO of Alcatel-Lucent.
The methodology is designed to provide a clear picture of a company’s progress on gender equality as measured in terms of equal pay for equivalent work, recruitment and promotion, training and mentoring, work-life balance, and the company culture.
“The methodology provides a roadmap for multinational organizations to chart their progress as they strive to accelerate the pace of change towards gender equality. It is an impactful assessment tool which will not only allow companies to hold themselves accountable, but also turn the talent, creativity and the valued reputation that comes with gender equality into a business success,” said Aniela Unguresan, co-founder of The Gender Equality Project.
The participating pilot companies are organizations that proactively manage gender diversity with a long-term commitment and have reached successful outcomes in terms of gender equality.
‘’We are delighted to be part of this ground-breaking initiative,’’ said Sir Martin Sorrell, CEO of WPP.
“Gender equality doesn’t just make business sense – it must become a key strategic priority and a corporate governance issue. The work that The Gender Equality Project is developing in partnership with key private sector companies is critical as it represents the first global initiative in the field that can be applied across industries and regions
Key metrics highlighted in the assessment methodology include the gender composition at different levels of the organization, the gender pay gap, and employees’ satisfaction with their company’s performance in offering men and women equal opportunities. Key drivers include successful policies and practices that enable a company to reach positive outcomes in closing the gender gap.
About the Foundation
The Gender Equality Project is a Swiss Foundation committed to creating a world where women and men are equally valued and respected in all aspects of economic, political and social life. The Foundation believes that a society can only be prosperous and sustainable if women and men are granted equal rights, responsibilities and opportunities.
The Foundation works in partnership with the World Economic Forum. Its activities have been generously supported by Mr. Heiner Thorborg as well as by the contributions of Bain&Co, BBDO and Heidrick&Struggles.
Alcatel-Lucent (Euronext Paris and NYSE: ALU) is the trusted transformation partner of service providers, enterprises, strategic industries such as defense, energy, healthcare, transportation, and governments worldwide, providing solutions to deliver voice, data and video communication services to end-users. A leader in fixed, mobile and converged broadband networking, IP and optics technologies, applications and services, Alcatel-Lucent leverages the unrivalled technical and scientific expertise of Bell Labs, one of the largest innovation powerhouses in the communications industry. With operations in more than 130 countries and the most experienced global services organization in the industry, Alcatel-Lucent is a local partner with a global reach. Alcatel-Lucent achieved revenues of Euro 15.2 billion in 2009 and is incorporated in France, with executive offices located in Paris. For more information, visit Alcatel-Lucent on the Internet: http://www.alcatel-lucent.com, read the latest posts on the Alcatel-Lucent blog http://www.alcatel-lucent.com/blog and follow us on Twitter: http://twitter.com/Alcatel_Lucent.
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