Apple's iconic iPhone has been so successful that it seems to have mesmerized Apple's competitors into producing meek clones of its iconic user interface instead of striking back with some innovation. At last Israel's Else Mobile, formerly known as Emblaze Mobile, is trying something ELSE. Leila Makki reports.
According to Amir Kupervas, CEO, of Else Mobile, the ELSE phone is the result of over five years of hard work and thinking outside the box. And a first impression of the phone conveys exactly that.
The First Else, a touchscreen phone with a Linux-based operating system called Else Intuition is due to launch in the second half of next year.
It's expected to ship with its own app store and SDK (software development kit) and will be backed up by a full media store to rival Apple's iTunes, claims Kupervas. Big difference: users will be able to purchase apps through a billing agreement with the operator rather than a credit-card or via PayPal. But the Else has some other key differentiators that make it stand apart from the growing list of iPhone copycats.
The main highlight of the phone is centered around a unique graphical user experience. The single-hand user interface (UI) is in fact more like a one-finger job.
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At last...an iPhone killer that is not a copycat, but something ELSE