The world's biggest information technology company and the latest entrant into the handset market line-up behind TelecomTV to bring you Mobile World TV the official and exclusive broadcaster of the Mobile World Congress in Barcelona.
Hewlett Packard and Hutchison Whampoa’s new handset business INQ have chosen Mobile World TV as their preferred platform to reach the Congress’s 60,000 expected visitors in Barcelona plus a further 12,000 online via Mobile World TV’s unique multi-media distribution mix which includes:
- 400sq/m live broadcast studio with audience seating in Hall #7
- 2 x 50sq/m truck mounted screens in the Avenida
- Multiple plasmas strategically locate in high-traffic areas around the venue
- 24 hour live webcast online at www.telecomtv.com/mobileworldtv
- 24 hour live mobile stream over DVB-H, DVB-SH, MediaFLO, DAB/DMB-T
Joy King, Worldwide Director of Industry Marketing for HP said: “One of the best ways to promote HP’s involvement with the industry is with Mobile World TV; our sponsorship means in addition to seeing HP branding all over the venue we get to host a number of very important live broadcasts.”
Each sponsorship opportunity on Mobile World TV provides a blend of advertising, branding and content creation that will have resonance long after the event when the content; including executive interviews, panel discussions, customer testimonials and product/solution demos, can be repurposed online, on mobile devices and plasma screens as everything from thought-leadership material to sales collateral.
In addition to creating content for its sponsors Mobile World TV is committed to bringing the best independent news, interviews and analysis to the screen, desktops and devices of the mobile industry’s elite. Mark Smith, Media Communications Director for the GSMA described it thus: “TelecomTV has led the way in terms of developing and delivering a dynamic new media platform that uniquely captures the buzz of the Congress in real time. It provides a fantastic service to the event, packaging and delivering news and hot topic debates so that extremely busy visitors, delegates and exhibitors can stay in touch with the frenetic pace of developments at the show.”
Now in its 5th year as the official and exclusive TV partner to the Mobile World Congress, Mobile World TV is an established yet innovative presence at the event. If you would like to know more about how Mobile World TV can increase your visibility in Barcelona, please get in touch with Neal Moore, Global Sales Manager on +44 (0) 207 448 1082 or email email@example.com.
Mobile World TV is produced by TelecomTV in partnership with the GSMA.
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