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Telcos could provide the ideal customer experience. It is really a matter of whether they are willing to invest enough to do it

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Martin Taylor, Chief Technical Officer, Metaswitch Networks

Martin Taylor says the question of whether it will be the telcos or the OTTers that are left standing when the smoke eventually clears from the battleground of network transformation is moot. Some of both camps will survive mainly because OTT players cannot deliver a services without a network - and it's the telcos that have the networks. And, on the vexed question of whether or not data and analytics can help telcos deliver the right customer experience, Martin Taylor believes that while the telcos hold an immense amount of data on their subscribers and do understand analytics, it's really a matter of whether or not those self-same telcos are incentivised sufficiently enough, in terms both of retaining existing subscribers and attracting new ones, to spend the cash needed to give subscribers the user experience they should and could be getting but aren't.

FILMED AT: The Great Telco Debate, 2016, London

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