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IoT the IKEA way (some assembly required...)

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Alejandra Leon Moreno, IT Architect and Digital Business, Inter IKEA Systems

What interest does IKEA have in the Internet of Things and how does it see the technology assisting its business models? TelecomTV's Ian Scales asks IKEA's IT architect about some of the projects the Swedish home furniture firm has been engaged in in the past – such as virtual reality headsets – and what technologies and approaches they see being important in the retail business.

Filmed at Smart IoT London, 12 April 2016

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