Mobile ad revenues on pace to reach $11.4bn in 2013
A new Gartner reports claims worldwide mobile advertising revenues are expected to reach $11.4bn in 2013, up from $9.6bn a year earlier. The Asia-Pacific market continues to lead the globe in mobile advertising gains and is expected to generate $4.8bn in revenues this year, up from $4.3bn in 2012. Gartner anticipates North America and Western Europe will narrow the gap this year, with the former increasing 2013 mobile ad revenues to $3.8bn (up from $3.2bn) and the latter raking in $1.9bn (up from $1.6bn).
Gartner credits growth in North America and Western Europe to advertisers' continuing efforts to integrate the mobile channel into their campaign plans, cannibalizing budgets historically allocated to print and radio efforts.
FierceMobileContent: Gartner: Mobile ad revenues on pace to reach $11.4B in 2013; TelecomTV content partner.