Using the industry estimated average of five people per household, Cisco is now enabling a rich and advanced TV experience for over 150 million viewers.

It's a noteworthy milestone that reinforces the company's leadership in the digital pay-TV solution market in India.

Cisco service and solution platforms are in the prime position to address the changing needs of pay-TV operators now and into the future, with more than 10,000 R&D experts in Bangalore.

It is because of its continued commitment to research and innovation that the company currently enjoys a leading market share in conditional access and middleware. (Source: MPA Media Route, 26 February 2013).

"The Indian pay-TV industry is one of the fastest growing and most dynamic in the world. India now accounts for nearly a third of Cisco's subscriber homes in the Asia Pacific region. We are excited about our leadership in the industry, deep commitment to our customers and sharp focus on innovation in India," said Jeff White, senior vice president, Sales, India and SAARC, Cisco.

Exploring the Cisco Enhanced TV Experience

Cisco is a trusted pay-TV technology partner for more than 100 operators worldwide, with leading Direct To Home (DTH) and cable operator customers in India -- including ADN, Airtel Digital TV, Asianet, Atria, CCN, Darsh Digital, DEN Networks, Fastway, GTPL, Hathway, JAK Communications and Tata Sky, to name a few.

Cisco is fully committed to supporting the cable TV industry to meet the government mandate to roll out digital addressable systems in a phased manner by 31st December 2014.

India is the leading DTH satellite market in Asia Pacific with the most subscriber homes and is second only to the U.S. DTH satellite market, which it is expected to overtake in the next few years.

Cisco is committed to delivering a host of world-leading, affordable and innovative solutions and services to help its satellite and cable customers to differentiate their services in their markets in India, which has an estimated 135 million pay-TV homes.

"Achieving the milestone of over 30 million digital homes in India is a testament to our commitment to India over the last 18 years and our partnerships with some of the most successful cable TV and DTH satellite platforms in the country. The Indian pay-TV industry is one of the fastest-growing and most dynamic in the world. We confidently expect tens of millions more households to benefit from Cisco's enhanced TV-viewing experiences, as the demand for advanced services and applications surges," said Jesper Andersen, senior vice president and general manager, Service Provider Video Technology Group, Cisco.