MWC

MWC

How can businesses best plan their digital journey?

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Maddie Murphy, Manager, Accenture

Businesses are trying to embed technology into people’s lives but the journey can, at times, be challenging. Accenture’s Maddie Murphy outlines why a clear business strategy is required and how this can be best effected. She warns that even change management itself has changed!

FILMED AT: Mobile World Congress 2017, Barcelona

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