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Big data is important but the real pay-off is in 'big insights'

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Robert Youngjohns, EVP & GM HP Software, Hewlett-Packard

Just about any device you see out there is now spinning up and generating data: big data is everywhere. The problem is not generating it or even trapping it, but understanding how you can use it properly. Robert tells Martyn Warwick about sentiment analysis software and the importance of understanding users' 'real' interactions with devices.

Filmed at: Mobile World Congress, Barcelona, March 3, 2015

 

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