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Bringing analytics to the engineering of mobile apps

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Julian Harty, Independent Expert

How in-app analytics can help significantly improve the testing, development, and design of mobile apps. The importance of testing the in-app analytics so they are accurate, relevant and trustworthy. Remember the human aspects including maintaining and upholding the user's trust and privacy despite the rush to gather data on their use of the app.

Filmed at: Mobile World Congress, Barcelona, 2016

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