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Increasing use of WiFi and apps means that a huge proportion of a user´s activity goes unrecorded by the telco. This blind spot is not only pain for the telco but it isn´t even trapped for the user to see how much data he or she is using, or how often they´re visiting Facebook. Nigel Pollard, VP, EMEA Sales, Mobidia, explains it all to Ian Scales.
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