Made.com cuts out the fat-cat middlemen of the retail furniture sector
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Annabel Kilner, Commercial Director, Made.com
Pure-play Internet company Made.com is an online designer furniture retailer that sells directly to its customers. The London-headquartered company uses IoT and the Internet of Retail technologies, systems and processes to streamline the furniture design and manufacture process allowing it take products from design to sale in less than half the time of its competitors. Online selling minimises overheads as does the grouping of orders of the same item and not owning any factories. As Annabel Kilner explains, Made.com 's raison d'etre is to cut out the fat-cat middlemen of the retail furniture sector. The company's website showcases furniture designs and encourages consumers to vote for their favourite. Crowd-sourced designs are turned into orders and placed directly with the manufacturer for mass production. Once completed, the orders are shipped and then dispatched to customers. Such and operation requires integrated communications, manufacturing processes and logistics which are managed over and by a range of IoT and Internet of retail services and applications.
Filmed at: The Internet of Retail 9-10 February 2016, Crowne Plaza Gerrards Cross, Buckinghamshire