Targeted advertising for retail customers
<iframe src="https://www.youtube.com/embed/Ohq6pDLxUfs?modestbranding=1&rel=0" width="970" height="546" frameborder="0" scrolling="auto" allowfullscreen></iframe>
Charles Jepson, Commercial Director & Founder, BoldMind
Flow City from BoldMind is a platform for retailers to help them better understand what they are doing in-store or in the immediate vicinity. This data can then be provided to advertisers so that they can deliver targeted announcements to shoppers, automated and in real-time. BoldMind is working closely with Intel and its ecosystem to expand its business model, helping retailers adapt to the threat from e-commerce.
Filmed at: Intel Ignition Lab Launch, London 2016